Controversy sells, take a page from Fox News. As much as people hate to admit it, they like it. Tons of middle aged dudes talking about protein shakes, blueberry pie days, or Kawai Leonard's birthday is not going to get much traffic. Merge politics, economics, sports, and even some peoples desperate last ditch pick threads and it would generate a lot more conversations. People need to be exposed to Sheriff Joe and his buds... that dude is a hot commodity. Him and Vlad teamed up together, woah!!! Would have to upgrade your servers.