It just dawned on me that since we are at roughly the halfway part of the season, that it is about time that I issued some midterm grades for Northcoast
based on their performance so far in various important categories so far.
One important thing to keep in mind is that the grades given are going to be issued based on a RELATIVE basis to other services rather than an absolute
basis, because if I evaluated NC and for that matter the overwhelming number of services and/or those folks who choose to call themselves
services would fail in the most important categories, the reason being that most do not show a profit and that is being kind.
With that in mind, here are the grades:
ACCURACY OF PICKS GRADE C With a coin 61-60 record or 50.4% winning percentage, which is below the 52.35% winning percentage need to just break even
without even factoring in the cost of service, this record is certainly not anything to write home about.
Again though using the relative ratings, imo it is still a lot better than many services whose winning percentage is in the 40% or so for the season and in
some cases even worse-those services would get D's and F's.
Obviously there are some services doing well which would receive A's or B's.
PRICING GRADE C- Actually for a non Power Sweep subscriber, who doesn't get any discounts as do PS subscriber, I would get NC an F for the simple
reason as I have documented, that the former has shelled out around $4400 in costs of service to hit 50% of the NC Plays.
One could have flipped a coin on these games or for that matter any games and theoretically done as well.
The discounts offered to PS subscribers merely brings the inflated retail prices down to closer to what they should be in the first place.
Again relatively speaking though, there are lots of other services whose prices are a bit lower than those of NC but who also are way below 50%
and conversely services whose pricing is higher, lower or about the same as NC but whose record is better.
HONESTY WITH THEIR RECORD KEEPING GRADE D.
Anyone who has followed NC realizes that their modus operandi is for the most part stressing/recounting the record of those portions of
the many aspects and various services they offer by using very short term and selective time frames to give a very misleading positive impression
as to how they are doing OVERALL, which is the bottom line.
As you can see in recap in post 392 that this is far from the truth-being down around $4400 for the season including the cost of service and closing in
on 20K for the last three and a half years since I started documenting their Late Phone Picks, which are in theory their most important and best picks,
tells the real truth here.
To summarize this, NC lies by omission.
The reason that the grade is not an F is that at least unlike some services, they don't fabricate their records which are sheer bullshit with their made-up 80-90%
or even higher winning percentages.
ADVERTISING GRADE D Well part of this incorporates what I just said above in honesty.
I will say this on their behalf/their point of view, but which is not the way it should be looked at from the consumer point of view:
Whether it is Phil Steele and/or others involved in the marketing, what I said above while sneaky, deceptive and dishonest because of omissions of
important parts of their records, imo it does work to some extent to those who are not wise to the ways of NC and/or who are new, perhaps
even naïve/gullible gamblers and/or is some cases even desperate, and who will reach out to anyone whose record keeping seems to be honest
in an attempt to recoup their losses.
This is a far cry from the known and obvious liars with their made-up 94-7, etc. records-thus if you want to look at from the perspective of how they recount their
records as opposed to most other services, well then I would give them an A. lol
Also to be fair, unlike many services, I give NC for their 2-5 ratings and limited Games of Something as compared to lots of other services
with their billion star locks, Game of a Lifetime, and other bullshit along the same lines.
Not to toot my own horn, but their clever and overall clearly deceptive way of advertising their record is why I do what I do, namely because the deceptions of
NC are not as obvious as the of lots of other services for reasons stated.
The other aspect of their advertising, their weekly promotions, is right along the same lines.
As I have said many times before, the biggest deception with the NC promos is that their "discounts" are offered from retail pricing which have
no basis to reality and to what others are charging for the same.
An average of $200 a week or higher when there are Games of Something going, the latter which retails for $75-$100, is simply not realistic and
is out of touch with reality with what other services charge, some of whom have much better records this season than NC.
Yes PS subscribers do get discounts from these rates, but even so imo these are irrelevant because many folks want the NC Late Phone Plays
and don't want to be distracted by seeing/being tempted to play some additional game picks in the publication which are not Late Phone
Plays.
Also, I find their pricey Weekly Full Executive Service(retail value from around $350 or higher when a big play is going), which includes not only the Late Phones
but also the Marquees and the various ratings of each one and the same for opinions, a bit insulting and essentially nothing more than
money gouging because it asks the potential client to shell out more money for more picks.
As any experienced gambler knows, playing too many games DECREASES one's chances of winning rather than increasing them.
Another problem I have with their promotions is that they have too many different ones going in a given week.
These "daily specials" are at times confusing and sometimes overlapping and conflicting and especially so when the discounts are offered all dependent on
whether one is a PS subscriber or not and for how many years.
Also imo their advertising is also ineffective because over the many years it is not very creative and essentially never changes.
In essence we hear the same mantra day after day, week after week, year after year re: the pricing all tied to PS subscriptions.
There is ZERO creativity with these and to anyone who has followed them for a period of time like me, finds them to be repetitive, boring
unproductive to trying to get people to but their picks.
Imo just about anyone who calls he comp. line just tunes out until Todd finally gets to all that counts, the comp. pick, which is all that most folks
want in the first place.
Anyways I could go on, but why bother-I think you get my overall take here.
Looking back at what I just wrote, my midterm grades for this season are in reality what they are for just about every mid term and for that matter every season
because with few exceptions, the "Some remains the same" with the aspects of NC I have focused on.
If I was going to write a book and grade various sports services including NC using the criterion above and basing the grade on above and
relative to all of the other services out there, I would give them a GRADE C.
If on the other hand, I evaluated NC and most other services on an absolute basis only over time, ie simply as to whether they were profitable or not when the cost
of services was factored in, they would get an F because they have not been-it is that simple.