And even if this is true peoples attention span is so short that by the time the demographics mature to this point dont think many people will even remember who kap is or was.
And even if this is true peoples attention span is so short that by the time the demographics mature to this point dont think many people will even remember who kap is or was.
I haven’t read all the posts, but I didn’t see much mention of how this impacts Nike attracting star athletes and retaining current super stars. Early feedback seems like this campaign is viewed as a positive in the NFL/NBA player realm and could be huge for Nike when facing off with the likes Adidas and Under Armour.
The likelihood of any significant movement from those boycotting and those increasing purchasing level with Nike is negligible over time, but landing three out of four star targets instead of two of four could pay massive dividends. Under Armour’s shoe sales skyrocketed 60% after landing Curry, who left Nike, Adidas landed Harden in a heated bid process, this could be some added ammunition in Nike’s corner in future arms races for stars.
You really think Antonio Brown gives a shit when deciding his next endorsement deal? I doubt any of these guys are deciding to go with Nike because they feel it is a more altruistic company than their competitors.
Of course guys are gonna applaud the move.
No one is gonna come out and be like "Kaep is a loser, he's fucking up the money for the rest of us with this stuff", when you're in a bubble there is only 1 way news can be received.
Obviously money talks and will be the biggest driver, but in my limited knowledge of these negotiations, the money often is very close. Anything that can be viewed as an additional positive in a contract negotiation can be valuable. It certainly won’t matter a bit in situations where Nike is simply outbid, but I don’t believe that’s the norm at the superstar level.
I said to myself...
How did this thread become 7 pages so fast?
I went through it and got my answer
How did this thread become 7 pages so fast?
I went through it and got my answer
It's reasonable to submit that final advert campaigns at a company the size of Nike are very carefully crafted, but it's not likely more than their directing their primary focus on consumers who will be buying their products for next 30 years ahead of those who bought their product over past 30 years.
Those people in the years of 2019-2050 will be increasingly in countries outside the USA and will quite logically not waste a moment listening to angry mostly older White Americans from the year 2018, especially w regard to this silly-ass complaint
But wait, I thought 15-22 year olds are in Nike’s target audience? How did Nike’s favorability rating amongst 18-21 year olds drop from 81 to 51 overnight?
How is that humanly possible?
https://morningconsult.com/form/nike-kaepernick-report/
