Most no some yes.
People like festering zit and red eye I honestly believe will no longer purchase Nike because of this.
How many of those people are out there vs the number of people that will buy even more is the question.
Their analysis is probably just bad then. Companies screw up all the time. The rating agencies rated mortgage backed securities to be triple A when they should've been Z- 10 years ago.
Are there that many people out there saying "Nike supports Kaepernick, I'm with them more than ever!" Seems doubtful. If it was such a good idea, why not do it a year ago when he was more culturally relevant?
Meanwhile you got sites like Breitbart, social media, other sites I'm unaware of mobilizing people to boycott. Yeah, it'll likely fade eventually but like I said in a previous post, the people who loathe these decisions can mobilize via the internet now rather than just say "Fuck Nike and kaep" and shut off their TV.
I think the sum is negligible but I'm surprised people actually fall on the side of thinking it was a good move.
(And overall I care about all this as much as you do so not invested in the outcome either way. I guess it would be cool to see a company beaten down over their faux-activism but wouldn't hold my breathe)
I think those people have already done that and have been largely ineffective. And yes, I definitely think there are just as many on the other side if not more. You can base that simply on the amount of registered Democrats vs Republicans. Needless to say, this is clearly a very political issue.
I addressed that issue specifically in post 69.
I could be wrong but my surface level opinion is there will be more festering zits that swear off nike then there will be people who buy extra in support.
Generally speaking its rare people will buy something out of principle.
Most people buy and watch what they want.
I would say protesters boycott more often then people that buy out of loyalty.
Boycotting is free, buying out of loyalty cost money.
I dont think someone is going to buy an extra pair of shoes because they think the kap thing is cool.
Patsfan could be onto something Nike getting ahead of the changing demographics. That is possible .
What if Trump starts bringing it up at campaign events? That's a headache and a half. Nike isn't really the niche company that Harley Davidson is, if he really starts letting them have it then it would not be good for them. I dunno if he will do that but seems like a pretty needless risk.
He has some business with them via 1 of his properties so maybe will let it go.
True...even people who think Nike "sides with them" aren't as dumb as Nike probably thinks. Most understand it is a corporation at the end of the day with a fiduciary responsibility to shareholders and they likely aren't doing this out of pure altruism.
What are you gonna get? More allegiance from sneaker enthusiasts? Seems like they got that market cornered pretty well to begin with.
In support of a corporation? Like Chop said, supporting costs $, boycotting is free. I could be wrong but I just don't think there are that many mobbdeepers out there that are lining up to go to the mall because they saw a Kaep commercial or billboard. He's out of most peoples sights and minds by now IMO. Besides those that despise him.
It's possible, that's obviously the bet they're making. They're a woke 21st century company on the forefront of social justice change.
I have been a 40 year customer and only wear nikes. Frankly I dont want to be seen in public now decked out in nikes. I won't burn my stuff, but I certainly have no desire to buy anything more from them. It was unnecessary for nike to create animosity with this campaign. Reward someone for creating a fake controversy. Kap is so stupid he praised the Cuban health care system.
And then there's my client yesterday who doesn't care about football, and is all in on buying something to workout in for our next session. I honestly think there will be people like that also. And I don't think when I walk into the gym tomorrow, that no one will be wearing NIKE apparel (hasn't been the case yet and it's not like people are getting into each others faces over it).
