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Tom Brady ‘likes’ Colin Kaepernick Nike deal
- Thread starter Betallsports
- Start date
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- ckap=godblessamerica
There’s no other reasonable conclusion a person can make other than Nike made this business decision based purely on feelings. It makes no business sense whatsoever. Yes, a company like Nike has smart people working for them but there are smart people working at ESPN and Twitter etc. too. That does’t mean there’s diversity of thought taking place on the company boardroom. Clearly, if diversity of thought was encouraged, thus Kaep idea would’ve been flushed immediately. It just makes zero business sense.
They lost billions in stock value yesterday. The consumer spoke. Do you also realize their social media favorable mention rating went from 90% to 50% in one day? All of this is just a coincidence?
I think you are underestimating the exposure this move has created. Some marketing firms have suggested upwards of 50 million of media exposure in less than twenty-four hours with the majority neutral to favorable. Nike has always backed more controversial athletes and likely successfully positioned themselves with other major figures in the sports arena. Two of the biggest marketing firms have already coined the move “brilliant”, so I’m sure there was a lot more thought than feelings behind this. Stocks dipped 2-3% in a reactionary move, but will likely settle and are already climbing.
I’ll be curious to see the long-term impact. Controversy sells, sure you’re going to alienate some subset, but the gains could far outweigh the losses, which Nike is certainly banking on.
the add is gonna run during the opening game. i dont know if the nfl had a slot for nike before this agreement was made. i dont know how those marketing deals work
I suspect if the NFL has any leeway (which they may not), they wouldn't run it. Knowing that info when they decided this would not change that. They still know about it prior to it being aired, so they have enough advanced notice.
Eh it’s pretty stupid. He’s never gonna play again and who is really gonna buy any Kaep related apparel?
I think it probably works better 10 years ago before social media and alternative media internet sites rose up. This will help the side that is livid at Nike to mobilize better than ever before.
Not all pub is good pub. But ultimately as far as the financials of the company in a year or two or maybe even just a few months, it’s likely negligible.
I think it probably works better 10 years ago before social media and alternative media internet sites rose up. This will help the side that is livid at Nike to mobilize better than ever before.
Not all pub is good pub. But ultimately as far as the financials of the company in a year or two or maybe even just a few months, it’s likely negligible.
I suspect if the NFL has any leeway (which they may not), they wouldn't run it. Knowing that info when they decided this would not change that. They still know about it prior to it being aired, so they have enough advanced notice.
i think it will piss off some nfl owners to know that on their first game of the year with the whole world watching the kaepernick situation is still front and center for them to deal with. they likely cant do anything about it now. nike makes the jerseys for the nfl and will be doing mlb in 2020. nfl agreement runs through the end of next year i believe. could see a change at that time.
i think it will piss off some nfl owners to know that on their first game of the year with the whole world watching the kaepernick situation is still front and center for them to deal with. they likely cant do anything about it now. nike makes the jerseys for the nfl and will be doing mlb in 2020. nfl agreement runs through the end of next year i believe. could see a change at that time.
I doubt, as PatsFans eluded to, this will have much of an impact in 2 years.
It’s pretty safe to assume around 50% of our population is conservative while the other 50% is liberal. I think it’s also safe to assume (give or take a few percentage points) if you’re Conservative, you dislike the NFL protests and if you’re liberal, you don’t mind them.
With all that said, Nike’s PR blunder sides with the protests. In that respect, Nike is alienating 50% if their customer base with this move.
I doubt, as PatsFans eluded to, this will have much of an impact in 2 years.
probably not on nike at all as a company but it makes it much more likely that they would change their apparel maker when it comes up. i dont think the nfl would want to keep an apparel company that carries a line for someone suing the entire league. nfl owners look like they can hold a grudge and come the end of the 2019 year i can see under armour or reebok making a push for the nfl clothing apparel rights
It’s pretty safe to assume around 50% of our population is conservative while the other 50% is liberal. I think it’s also safe to assume (give or take a few percentage points) if you’re Conservative, you dislike the NFL protests and if you’re liberal, you don’t mind them.
With all that said, Nike’s PR blunder sides with the protests. In that respect, Nike is alienating 50% if their customer base with this move.
Well with less than 30% registered voters being Republican, I'd say it's definitely safe not to assume that.
i think it will piss off some nfl owners to know that on their first game of the year with the whole world watching the kaepernick situation is still front and center for them to deal with. they likely cant do anything about it now. nike makes the jerseys for the nfl and will be doing mlb in 2020. nfl agreement runs through the end of next year i believe. could see a change at that time.
Nike and NFL deal runs through 2028.
It’s pretty safe to assume your %s are way off and way more people are apolitical or just don’t give a shit enough to follow Nike’s PR campaign.
If they legitimately just pissed off 130 million US adults, their stock wouldn’t be down 2%.
Not sure how or why but you spend too much time in a bubble bro.
If they legitimately just pissed off 130 million US adults, their stock wouldn’t be down 2%.
Not sure how or why but you spend too much time in a bubble bro.
probably not on nike at all as a company but it makes it much more likely that they would change their apparel maker when it comes up. i dont think the nfl would want to keep an apparel company that carries a line for someone suing the entire league. nfl owners look like they can hold a grudge and come the end of the 2019 year i can see under armour or reebok making a push for the nfl clothing apparel rights
I think money talks first. I'll bank that they go with the best deal.
I think you are underestimating the exposure this move has created. Some marketing firms have suggested upwards of 50 million of media exposure in less than twenty-four hours with the majority neutral to favorable. Nike has always backed more controversial athletes and likely successfully positioned themselves with other major figures in the sports arena. Two of the biggest marketing firms have already coined the move “brilliant”, so I’m sure there was a lot more thought than feelings behind this. Stocks dipped 2-3% in a reactionary move, but will likely settle and are already climbing.
I’ll be curious to see the long-term impact. Controversy sells, sure you’re going to alienate some subset, but the gains could far outweigh the losses, which Nike is certainly banking on.
Climbed back .30. Investors made back $70 of their losses yesterday.
It’s pretty safe to assume your %s are way off and way more people are apolitical or just don’t give a shit enough to follow Nike’s PR campaign.
If they legitimately just pissed off 130 million US adults, their stock wouldn’t be down 2%.
Not sure how or why but you spend too much time in a bubble bro.
Yep
