Globalization....a wonderful thing.
Nike profit surges 51%, aided by Europe, Asia sales
By
Andria Cheng, MarketWatch
Last Update: 5:08 PM ET Sep 20, 2007
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NEW YORK (MarketWatch) -- Nike Inc., the world's largest athletic-shoe maker, said late Tuesday first-quarter profit surged 51%, beating estimates, helped by a tax benefit and gains in Europe and Asia.
Net income rose to $569.7 million, or $1.12 a share, from $377.2 million, or 74 cents, a year earlier, the Beaverton, Ore.-based company said after the close of regular trading. Sales in the quarter ended Aug. 31 increased 11% to $4.66 billion.
Sales in Europe jumped 16% and surged 22% in Asia, with profit in each region surging at least 21%. Chief Executive Mark Parker said the company is expanding in emerging markets such as China and India and improving sales in the U.K., France and Japan, among the company's largest markets where sales had slowed, by unveiling products such as thin-soled, so-called low profile shoes. He said Nike's on track to increase sales to $23 billion by fiscal 2011.
A tax-related benefit added 20 cents a share to profit during the quarter, Nike said. Excluding that, Nike would have earned 92 cents a share. On that basis, analysts, on average, expected Nike (
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NKE58.32,
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-0.4%) to earn 87 cents a share on revenue of $4.58 billion, according to Thomson Financial.
Orders of shoes and clothes for delivery between September and January, an indicator of future sales, rose 12% to $5.9 billion. Nike said in June sales this year would rise at the top end of its long-term target of "high-single-digit" range.
Nike shares fell less than 1% to $58.32 in regular trading.
Parker also is focusing on retail, by either opening Nike's own stores or partnering with its retail customers, to spur sales. He's reorganized businesses around six major sports including running and basketball. Nike also is partnering with top customer Foot Locker to open about 50 "House of Hoops by Foot Locker" basketball stores in the U.S. over the next three years as it seeks to expand its own retail network to better control how its products are displayed and sold.
Orders in the U.S. rose 3 percent. In Europe and Asia, they each jumped 17% and surged 20% in the Americas region.
U.S. sales rose 2% to $1.64 billion.
Sales in Europe rose to $1.48 billion as Nike unveiled more thin-soled, low-priced sneakers to meet local demand. Sales in the region, Nike's second largest market after the U.S., had been hurt after the company failed to respond timely to demand for cheaper and low-profile sneakers plugged by rivals such as Puma.
Sales in Asia jumped to $630.8 million as Nike gears up ahead of the Olympic Games in Beijing next year.
Demand for Nike's other brands including Cole Haan, Converse and Hurley, rose 12 percent.
Andria Cheng is a MarketWatch reporter based in New York.