That's because what Lebron did was everything you won't see from a true championship winning team, but it's everything NBA commissioner longing to promote the game of basketball, it's the same for baseball, home run chase, Sosa, Big Mac, 50 points performance, Vince Carter's dunks, but what about steriods and defence? nah... it sends the wrong message to the kids, screw X's and O's, all you need is to call ISOs, stats=big contract, screw the coach.