eric and others, and yes you Buzzsaw...
I know you haven't met with their ownership like I have had the opportunity to do at therx bash...
The reason I am willing to go out on such a limb with my prediction is not only due to a very talented linesmaker, but more importantly, their main guy Cole Turner is the new King of the road when it comes to marketing....
Most sports books have little or no clue on how to market themselves. In fact, many of the ELITE books don't either...
Bodog not only has the most thought out and brilliant advertising model I have ever see, but they also have it detailed to the point of where they will be in each of the next 3 calender years!
Are there goals realistic?
That was my main concern going into the meeting I had with Cole Turner but quite frankly, he blew me away with "pearls" I have never seen or heard about before...
So my analysis is based on two factors that most books don't seem to get:
Usually, they all get one right but not both...
1-Solid linesmaker
2-A realistic marketing plan to reach all the untapped gamblers that are ripe and ready to try offsdhore gambling...
THE SHRINK
I know you haven't met with their ownership like I have had the opportunity to do at therx bash...
The reason I am willing to go out on such a limb with my prediction is not only due to a very talented linesmaker, but more importantly, their main guy Cole Turner is the new King of the road when it comes to marketing....
Most sports books have little or no clue on how to market themselves. In fact, many of the ELITE books don't either...
Bodog not only has the most thought out and brilliant advertising model I have ever see, but they also have it detailed to the point of where they will be in each of the next 3 calender years!
Are there goals realistic?
That was my main concern going into the meeting I had with Cole Turner but quite frankly, he blew me away with "pearls" I have never seen or heard about before...
So my analysis is based on two factors that most books don't seem to get:
Usually, they all get one right but not both...
1-Solid linesmaker
2-A realistic marketing plan to reach all the untapped gamblers that are ripe and ready to try offsdhore gambling...
THE SHRINK
Bodog top offshore book soon????
Talented linesmaker @Bodog? Why do there lines come out so late then? What lines are they making? - Lets see them open the cfb lines and totals this week and every week. Lets see how good this guy is.
Only linemaker's I know of are at CRIS, Oly, and Cascade.
Top Books imo:
1. Olympic
2. CRIS
3. Pinnacle
4. WWTS
5. Grande
6. Delmar
7. WSEX
8. Canbet
9. Cascade
10. Bowmans
[This message was edited by bullsye on September 04, 2003 at 09:23 PM.]
Talented linesmaker @Bodog? Why do there lines come out so late then? What lines are they making? - Lets see them open the cfb lines and totals this week and every week. Lets see how good this guy is.
Only linemaker's I know of are at CRIS, Oly, and Cascade.
Top Books imo:
1. Olympic
2. CRIS
3. Pinnacle
4. WWTS
5. Grande
6. Delmar
7. WSEX
8. Canbet
9. Cascade
10. Bowmans
[This message was edited by bullsye on September 04, 2003 at 09:23 PM.]
Last statement about this:
The industry has been in a consolidation stage for awhile now and I expect it to continue...
When all the dust clears, there will be only a handful of elite sports books making most of the money...
BODOG will be one of them, period...
While I respect everyone's opinion, including those who don't see it my way, like always, time will tell....
THE SHRINK
The industry has been in a consolidation stage for awhile now and I expect it to continue...
When all the dust clears, there will be only a handful of elite sports books making most of the money...
BODOG will be one of them, period...
While I respect everyone's opinion, including those who don't see it my way, like always, time will tell....
THE SHRINK
Even in the marketting (pimping) category, while they are definately good, they still fail in comparison to Nasa (betonsports) they (Betonsports) are everywhere, radio, magazines, E! entertainment network with their celeb parties. So to even be tops in their "division" they still have to surpass NASA.
No doubt they do get a lot of beginner action and people who have heard of them and all that, but how much return business do they really get. I mean guys send a few hundred off then lose it and don't make another bet with them. That is the nature of joints like that. People hear about them, they have a rep, but how long does it last?
No doubt they do get a lot of beginner action and people who have heard of them and all that, but how much return business do they really get. I mean guys send a few hundred off then lose it and don't make another bet with them. That is the nature of joints like that. People hear about them, they have a rep, but how long does it last?
Wow... I don't know what all you guys are ranking your sportsbooks by, but everyone is leaving out the largest operation in the world - Sportsbook.com/SportingBet, Plc.
If you compare them with BoS in 2001, they're over twice as large (by bet volume in dollars, bet count, or customer base). They're also a public company on the London Stock Exchange, have a terrific (and large) sub license base (Sportsfanatik, Wallstreet.com, etc), and one of the biggest thought leaders in the industry heading up their N.A. operations.
If you look what they've been doing as far as marketing and brand building, they're in a far better position than anyone if online gambling should ever become regulated - and it's who's left standing AFTER regulation that will determine what the future holds.
If you compare them with BoS in 2001, they're over twice as large (by bet volume in dollars, bet count, or customer base). They're also a public company on the London Stock Exchange, have a terrific (and large) sub license base (Sportsfanatik, Wallstreet.com, etc), and one of the biggest thought leaders in the industry heading up their N.A. operations.
If you look what they've been doing as far as marketing and brand building, they're in a far better position than anyone if online gambling should ever become regulated - and it's who's left standing AFTER regulation that will determine what the future holds.
>but more importantly, their main guy Cole Turner
>is the new King of the road when it comes to marketing....
In the short time I talked with him... I too will admit that Mr. Turner is an impressive guy.
But... Bodog #1 soon
From a player's perspective: No book can be ranked in the top 10 who will not put up over-nite lines *AND* is last in the industry to hang their numbers.
>is the new King of the road when it comes to marketing....
In the short time I talked with him... I too will admit that Mr. Turner is an impressive guy.
But... Bodog #1 soon
From a player's perspective: No book can be ranked in the top 10 who will not put up over-nite lines *AND* is last in the industry to hang their numbers.
>>>From a player's perspective: No book can be ranked in the top 10 who will not put up over-nite lines *AND* is last in the industry to hang their numbers. <<<<
I tend to agree with this but it depends on who the player is Frank, not all of us are the same. I don't think BoDog is even trying to appeal to everyone, that much is obvious. They have identified who they are after and have made plans to go after them. Probably never going to be your favorite book or mine but that doesn't mean they won't be strong. Lot of books make mistakes IMO trying to do things they are not designed to do. Do what you do well and then do it better than anyone else.
I tend to agree with this but it depends on who the player is Frank, not all of us are the same. I don't think BoDog is even trying to appeal to everyone, that much is obvious. They have identified who they are after and have made plans to go after them. Probably never going to be your favorite book or mine but that doesn't mean they won't be strong. Lot of books make mistakes IMO trying to do things they are not designed to do. Do what you do well and then do it better than anyone else.
>that doesn't mean they won't be strong.
Strong financially perhaps...
If I were a CEO of a big book
I would have 20c baseball, wide ass straddles on non-major sports, and would NOT hang my lines early. I would wait until I saw what Oly, Cascade, CRIS and Pinnacle were hanging... Give 20% re-ups but with a 10x turnover and give only one free w/d per calendar month.
But... Here's the kicker!
Would advertise in any/every medium where the SQs hangout. I would NOT waste my time or $$$ in the 3-5 main 'watchdog' forums.
Strong financially perhaps...
If I were a CEO of a big book
I would have 20c baseball, wide ass straddles on non-major sports, and would NOT hang my lines early. I would wait until I saw what Oly, Cascade, CRIS and Pinnacle were hanging... Give 20% re-ups but with a 10x turnover and give only one free w/d per calendar month.
But... Here's the kicker!
Would advertise in any/every medium where the SQs hangout. I would NOT waste my time or $$$ in the 3-5 main 'watchdog' forums.
FatFrank's formula is exactly what the BIG successful books are following...
The REAL business model doesn't want 10 wiseguys betting 5 dimes a game, but 5000 casual players betting $10 a game.
These forums are great for HARDCORE players, but the casual players could care less, find their books through Fantasy Sports sites or magazines and main stream advertising.
And the book that best captures the casual players will certainly be the largest over time.
The REAL business model doesn't want 10 wiseguys betting 5 dimes a game, but 5000 casual players betting $10 a game.
These forums are great for HARDCORE players, but the casual players could care less, find their books through Fantasy Sports sites or magazines and main stream advertising.
And the book that best captures the casual players will certainly be the largest over time.
That last sentence in Franks post is a common belief but it is not true. Once you get out of off-shore here and into the pick forums there are more SQ's per square inch than Mrs Thunderbrook's geometry class. Have you even looked at any of the records being kept? LOL. Last year 2 guys won in baseball out of over 25, that number may rise to 4 this year. Only one guy won in the NBA out of the whole group and so on. I know these aren't necessarily proof but trust me these are ripe stomping grounds for books, I see the numbers. Hang out down there a while and then tell me what you think.
Up here in off-shore I wouldn't want to open a book with this clientele (as most here are fairly sharp and informed) but I'd take just about everyone who posts predominately in the pick forums. Including me. Just my opinion.
Up here in off-shore I wouldn't want to open a book with this clientele (as most here are fairly sharp and informed) but I'd take just about everyone who posts predominately in the pick forums. Including me. Just my opinion.
