MCLAUGHLIN & ASSOCIATES
McLaughlin & Associates is a national survey research and strategic services company whose personnel have played a key role in assisting successful organizations in the United States, Canada, Europe, Asia and Latin America. We specialize in public opinion research, media planning and buying services, and strategic consulting services.
Skewed Media Polls
Date: June 8, 2020
The latest skewed media polls must be intentional. It’s clear that NBC, ABC and CNN who have Democrat operatives like Chuck Todd, George Stephanopoulos and other Democrats in their news operations are consistently under-polling Republicans and therefore, reporting biased polls. They continue to poll adults or registered voters that skew away from likely voters. So instead of the 33% Republican turnout which actually happened in 2016, they are reporting polls on only
26%, 25% or even 24% Republicans. Since you get over 90% of the Republican vote, for every point fewer Republicans that they do not poll, they reduce your vote total by a point. In contrast CBS polled likely voters. CBS had 32% Republicans and a close national race. The bias seems to be an intentional strategy to suppress your vote. The latest media spin is that it’s too late to define Joe Biden and it’s too late for President Trump to win. We can hardly wait until they start spinning a “Biden electoral lock”. It has to be a strategy to counter the enthusiasm of Trump voters.
For, example, the CNN poll out today is another skewed anti-Trump poll of
only 25% Republican. It’s a poll of 1,259 adults – not even registered voters, let alone likely voters. Also, it was done between June 2nd and 5th, before the great economic news from last Friday. In their questionnaire between asking about your job approval and the ballot, they had questions on issues including race relations, not job creation, which could have biased the poll further. It appears that the CNN poll is biased in both sample and questionnaire design to manufacture an anti-Trump outcome.
https://cdn.cnn.com/cnn/2020/images/06/08/rel6a.-.race.and.2020.pdf
Specifically, the NBC/WSJ poll on Sunday was among registered voters, not likely voters, and is
only 26% Republican. Again this shorts Republicans about 7 points from the 2016 exit polls which had 33% Republicans. This poll was done May 28th through June 2nd and would not have a Friday’s great jobs impact.
https://assets.documentcloud.org/documents/6938425/200266-NBCWSJ-June-Poll.pdf
The refusal to screen for actual likely voters is creating an
under-polling of Republicans and therefore Trump voters. It seems intentional. It’s exactly what the media did in 2016.
