Larry Fitzgerald...Cardinals.....Fantasy News.
The fantasy community spends much discussion on which
Arizona Cardinals wide receiver we should target.
John Brown and
Larry Fitzgerald both finished inside the top-24 in fantasy points per game and
Michael Floyd went over 100 yards receiving in five of his last eight games in 2015.
Carson Palmer was the NFL's most efficient deep passer last year and Bruce Arians' offense makes all tides rise for the skill position players.
John Brown is one of my favorite receivers in the league and an elite downfield threat who can get open at all levels of the field.
Michael Floyd might just be cracking his ceiling as he enters a contract year. Both of these ascending young wideouts are on upward trajectories heading into 2016. Their veteran teammate, however, is the only overvalued one of the trio based on his production when the offense was at full capacity down the stretch last season.
Larry Fitzgerald was the only stalwart last season among the
Cardinals pass catchers when it came to health. Floyd struggled coming back from a hand injury early in the season, and Brown had several hamstring flare-ups in the midway point. Consequently, Fitzgerald accumulated the bulk of his fantasy scoring (70.9 percent) in his first nine games of the season. The receiving corps wasn't truly at full-force until the final third portion of the season. That time period also brought in another variable that hurt Fitzgerald's statistical output, the introduction of
David Johnson into the offense.
The inclusion of Brown, Floyd and especially Johnson slashed a deep cut into Fitzgerald's productivity. His fellow wide receivers are the downfield threats in Arians' aggressive deep shot offense. When the long-time offensive coach arrived as the headman in Arizona, he
asked Fitzgerald to move into a specialized slot receiver role. It's a short-area, chain-moving position that Arians had Hines Ward and Reggie Wayne play in years past and helps complement all the deep passing. It's an important spot for their offense, but it craters his fantasy scoring, especially in standard leagues.
In this position, Fitzgerald's aDOT (average depth of target) fell to 5.8. The only wide receiver to hold an aDOT that low over the course of the season was
Golden Tate, who finished as the WR34 in standard leagues.
Across fantasy formats, but especially in PPR, we typically shouldn't turn our nose up at slot receivers in high-powered offenses even if their targets come in such short areas. However, the presence of
David Johnson is a massive course-altering variable in the equation for Fitzgerald.
Coming out of college,
David Johnson was regarded as an abnormally tremendous receiver for a running back. He showed off those electric skills as a rookie averaging over 12 yards per reception and running pristine routes out of the backfield.
Because Johnson is such a unique receiving entity at the running back position, his role tends to intersect with
Larry Fitzgerald's. Johnson doesn't just get dump-offs out of the backfield or run screens like most pass-catching backs do. He runs traditional routes further down the field like the slant and drag. His aDOT of 3.1 is abnormally high for a running back. Only two full-time backs (
Devonta Freeman and Doug Martin) cracked two yards, while typical receiving backs like
Theo Riddick and
Danny Woodhead finished with aDOTs under one yard.
Johnson's demand of targets in the short game directly crosses into Fitzgerald's workload and caused his target share to dip below 20 percent from Weeks 13 to 17. Additionally, it sapped his red zone opportunities. The veteran receiver was one of the best players inside the 20-yard line in the early portions of the season, but finished behind
John Brown (seven) in terms of red zone targets during the final five games. Fitzgerald finished with just five red zone targets in those weeks, not so coincidently the exact same amount as
David Johnson.
Larry Fitzgerald currently goes off the board in the mid-sixth round as the WR30, three spots ahead of
John Brown who quite clearly has a higher ceiling and floor. It's hard to justify that asking price for the veteran receiver considering the minimal upside role he holds in the
Cardinals offense when all four of their top pass-catchers are in the fold. Fitzgerald is still a great player for Arizona and an important piece to their playoff hopes. However, his current position in the pecking order and assignment won't offer the same punch in fantasy leagues going forward.