In a world in which false humility has become so pervasive that humblebrag is now part of the modern lexicon, Lynch truly wants to deflect the attention coming his way.
"He's the complete opposite of what people think," Seahawks outside linebacker Cliff Avril insisted. "He's a team person. He's not one of those guys who makes it about himself."
To this, Lynch reluctantly pleads guilty.
"Yeah, that's all it is," he said. "I've never seen anybody win the game in the media. But at the same time, I understand what it could do for you, if you wanted to be someone who talks a lot. But that's not me.
"And I'm not as comfortable, especially at the position I play, making it about me. As a running back, it takes five offensive linemen, a tight end, a fullback and possibly two wide receivers, in order to make my job successful. But when I do interviews, most of the time it'll come back to me. There are only so many times I can say, 'I owe it to my offensive linemen,' or, 'The credit should go to my teammates,' before it becomes run down.
"This goes back even to Pop Warner. You'd have a good game and they'd want you to give a couple of quotes for the newspaper, and I would let my other teammates be the ones to talk. That's how it was in high school, too. At Cal, I'd have my cousin, Robert Jordan, and Justin Forsett do it.
"Football's just always been hella fun to me, not expressing myself in the media. I don't do it to get attention; I just do it 'cause I love that (expletive)."
So if Media Day, to Lynch, looms as the equivalent of getting his dreadlocks pulled out of his head, one by one, know this: Super Sunday will absolutely live up to its name. For someone so attuned to his roots and cognizant of his journey, it's an opportunity that will not be taken for granted.
(from Michael Silver's piece on NFL.com)