Wrote up a little more on Happyness:
Will Smith is an enormous box office draw, who has carried many blockbusters for PTA's in the high teens. The Pursuit of Happyness just needs a ridiculously low 6.3k PTA to hit the line. The summer blockbusters were obviously way higher, but aren't comparable.
Enemy of the State was one of the first Will Smith solo vehicles, and was a November action drama. Got an 8.4k PTA, 11.5k inflation-adjusted.
Ali was an R-rated adult-audience film, so some similar demographics, although Happyness targets females more, is PG-13 friendly, and should be a bigger general draw. Ali had an 8.2k 1st 3-day opening, 10.0k PTA inflation-adjusted.
Even relative dud The Legend of Bagger Vance, which was not a Will Smith solo vehicle nor very interesting looking, had a 5.6k PTA, 7.1k inflation-adjusted.
Hitch was a rom-com, which would draw more interest than an adult drama like Happyness, but shows what a PG-13 Will Smith vehicle with female interest can do, at a 12.1k PTA, 13.1 inflation-adjusted.
So given all of this, I'm looking for something more in line with Ali's figures, perhaps an 8-10k PTA for an opening in the mid-$20's. The Bagger Vance inflation-adjusted 7k PTA should be a floor, which means I see this doing at least in the 20's, which is in line with late tracking that indicated 20+.
Also, Oprah has been pimping this movie a lot, and she has an enormous influence on what a lot of females read and watch. She made some huge pushes for a couple movies last year, and some give her a bit of credit for helping Crash win Best Picture in a huge upset last year. That aside, this should help spike female interest in a movie that should appeal to them already.
Quite comfortable with my Over 18 plays, as well as some at Over 19 at better odds.