'Avatar' grosses $3 mil since midnight
First-weekend haul expected to exceed $80 mil
By Carl DiOrio
Dec 18, 2009, 12:36 PM ET
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"Avatar"
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James Cameron's epic sci-fi actioner
"Avatar" rang up more than $3 million in domestic boxoffice from 12:01 a.m. Friday performances, according to preliminary unofficial estimates.
Running more than 2 1/2 hours, "Avatar" unspooled in a mix of 3D and 2D venues amid mostly positive reviews and
broad expectations of a first-weekend haul exceeding $80 million. Though nowhere near any records, the solid witching-hour coin will help keep the Fox release on track as it strives to reach that sort of rarefied range.
Fox would not immediately confirm the unofficial estimate of the early grosses, but is expected to release its own estimate later Friday.
"Avatar" played on about 2,000 mostly 3D screens for its earliest showtimes but will boast about 3,000 3D screens the rest of the weekend and an equal number of 2D auditoriums. Its domestic theater count is more than 3,400.
Fox is also opening the pic -- produced in a mix of motion-capture animation and live-action -- in most foreign territories this week. "Avatar" bows in Japan on Wednesday, in China on Jan. 2 and in Italy on Jan. 15.
Sony has this weekend's only other domestic wide release, the romantic comedy "Did You Hear About the Morgans?" Starring Hugh Grant and Sarah Jessica Parker, "Morgans" may get to $10 million through Sunday.