they're fancy labels on cheap frames. There are good sunglasses brands out there but when you get into the tom fords guccis d&g you're not paying for quality and craftsmanship you're paying for the label. I get most sunglasses at cost, the cost on those glasses are peanuts to what they charge, while mark up on a brand like Maui Jim for example which are just ugly to me but probably some of the best lenses around is very low, with them you're paying mostly for the product quality as they price to stay in the premium price range but since they're using quality product they're making less profit. If you're gonna spend the big bucks make sure you get quality and a name thatll impress the gold diggers so you get the most bang for the buck. Luxxotica uses the same cheap frames and lenses for their design house lines as they do on their cheap lines. Most guys don't want to believe their frames are garbage, and that's not a rip on Gucci, or DG, prada etc, Gucci does a shit load of stuff very well but their nitch isn't eyewear and they don't invest anything into it, they don't need to, they know that the name alone means sales, why eat up profit and invest in making a better product? doesn't make business sense to do it. That said, what the poster was talking about regarding getting noticed, a fancy label can do that.