this is good its from variety...
Variety on the weekend...
With absolutely huge tracking numbers for Disney's "Pirates of the Caribbean: Dead Man's Chest" -- more than 50% of those polled in one survey said it's their first choice pic to see this weekend -- a monster opening is expected from the sequel when it bows today at an ultrawide 4,133 locations.
Based on the massive interest from all audience quadrants, rival studio execs say "Dead Man's Chest," starring Johnny Depp and produced by Jerry Bruckheimer, has a good shot of breaking the current three-day box office record held by Sony's "Spider-Man," which took in $114.8 million in May 2002.
But Disney is staying mum on how big it thinks "Pirates" will be. "I have no idea. I am not even going to fathom a guess," Mouse House distrib topper Chuck Viane said. "No matter how you answer that question, it can come back to hurt you."
Still, the studio has made a huge bet on the surprise franchise, plunking down over $350 million to shoot "Dead Man's Chest" back-to-back with a second sequel, "At the End of the World," currently skedded for release over Memorial Day weekend next year.
Other studios, meanwhile, are expecting "Pirates," the only new wide-release pic this week, to plunder the competition. Both Warner tentpole "Superman Returns" and Fox's "The Devil Wears Prada" could find their auds distracted by the Mouse House's buccaneers.
Warners distrib chief Dan Fellman said, "We expect to take a substantial drop because of the holiday, but after that, we're going to level off." Warners moved up "Superman" to a Wednesday bow last week in part to maximize grosses before "Pirates" sailed in.
"The premiere weekend of the summer (to release a movie) without a doubt was the Fourth of July. We'll probably have $115 million before they open, and that's a good jump start in any situation," Fellman added.
Fox distrib chief Bruce Snyder said his surprise hit was bracing for "Pirates" as well. "Maybe not as much on 'Prada,' but I think it'll have an enormous effect on everything," he said. Meryl Streep laffer played to an aud more than two-thirds female in its opening weekend, but with strong word of mouth, Fox is hoping that the pic broadens out to more adult men.
On Wednesday, "Prada" picked up $4.1 million, padding cume to $44 million, second only to "Superman Returns," which grossed $6.4 million for the day, bringing its cume to $114.5 million.
Early signs are showing a huge demand for "Pirates" tickets. Viane said nearly every show at the Disney-owned El Capitan Theater in Hollywood is sold out through the weekend; late Thursday, the only three shows with seats still available were the 3 and 6:30 a.m. shows Friday and Sunday's 11:20 p.m. showing.
Viane said he expects at least 1,000 theaters to have midnight screenings on Thursday night, but added the number could be double that after theaters report their grosses.
Online ticket sellers Fandango and Movietickets.com both reported that pre-sales of "Pirates" tickets are moving at double the rate for "Superman Returns" last week. At Movietickets.com, "Pirates" had become the biggest pre-seller of the year, passing "X-Men: The Last Stand," which earned $45.1 million on its opening Friday.
Anecdotally, Viane said exhibs are reporting similar experiences. "My grapevine is saying wow. They say people are already asking for tickets for shows on Saturday and Sunday. There seems to be this unbelievable pent-up demand."
Overseas, Disney will avoid pitting "Pirates" against Sunday's World Cup championship match, holding the pic back from the most soccer-obsessed territories. Only seven markets are opening day-and-date, including Australia and South Korea.