Hacienda Hotel in Las Vegas use to provide free flights from L.A. to Vegas, cocktail in every hand and fashion models walking the aisles.
For $27.50, you would get a deluxe room, bottle of champagne and $5 in chips for the casino. The flights were popular. More visitors were arriving at McCarran terminal by the Hacienda’s fleet of 30 planes than all the commercial airlines combined. This led to a dispute with the Civil Aeronautics Board, which officially stopped the flights in 1962.
Photos by Grey Villet for Life, 1957.