nah, the point is to make costs incredibly cheap by putting every team in 1 city and then generate fan interest/tv ratings to branch out to putting the teams in their cities eventually
I doubt it works, no one is gonna watch bad football in the spring (best idea to me is clearly to run it right after the superbowl when there is nothing from mid Feb to mid April besides March Madness......even that probably wouldn't work but seems obvious ideal time)
www.sportsbusinessjournal.com
This is a piece on their plan. Again, don't see it working really.