[h=1]Ben Carson Explains New Rap Ad[/h] by
Alan Pyke
Nov 5, 2015 1:38pm
CREDIT: AP Photo/Mark J. Terrill
In a new radio ad airing in eight cities, Republican presidential candidate Ben Carson is turning to something he doesn’t particularly care for in order to reach people: rap culture.
The ad tucks two snippets of Carson speaking about American values between a handful of inelegant bars from an emcee by the name of Aspiring Mogul, all wrapped over a flute sample, fuzzy bassline, and a simple kick-snare drum loop. At one point Mogul rhymes “support Ben Carson” and “he’d be awesome,” but the bulk of the spot is made up of the Carson clips rather than lyrical embellishment.
It’s an odd move from a man who blames hip-hop culture for a significant share of the hardships currently facing black America. In an April radio interview, Carson contrasted the current struggles of the African-American community with its successful survival of slavery and segregation.
“Why were we able to get through those? Because of our faith, because of our family, because of our values,” said Carson, “and as we allow the hip-hop community to destroy those things for us, and as we grasp onto what’s politically correct and not what is correct, we continue to deteriorate.” Carson has made similar moral-erosion arguments about the entertainment industry more broadly, but with particular attention to the summer N.W.A. biopic “Straight Outta Compton.”
Why adapt hip-hop trappings to reach out to voters, then? At a book signing in Florida on Thursday, Carson told ThinkProgress’s Alice Ollstein that the whole thing was his staff’s idea and he just went along with it.
“There are people on the campaign who thought that was a good way to do things, and they’re entitled to their opinions. I support them in doing that, but I probably would have taken a little different approach,” Carson, who
apparently discovered Aspiring Mogul after he posted a song called “
The Black Republican” to Soundcloud earlier this year, said of the ad. Carson himself signed off on the expenditure, of course, and his voice informs listeners at the end of the ad that “I approve this message.”
The ad will air in Miami, Birmingham, Memphis, Little Rock, Houston, Atlanta, Jackson, and Detroit over the next two weeks, but not in the early primary states where Carson’s campaign has gained ground in recent months. Carson’s message to America has been generally consistent for decades, though before he courted mostly-white Republican crowds “his devotees were almost entirely African-Americans focused on upward mobility — people looking to his story for personal, not political, inspiration,” as Jenee Desmond-Harris wrote in a lengthy examination of
Carson’s path from surgeon to candidate for Vox.
Mass protests against police abuse have helped prompt some of Carson’s broad condemnations of hiphop culture. Carson is no fan of Black Lives Matter activism. He’s responded to that movement
with “all lives matter” rhetoric and called BLM activists’ insistence that American culture systematically devalues black people in ways that require specific attention “
silly.” The comments almost exactly mirror
those of former Florida Gov. Jeb Bush (R) and former Maryland Gov. Martin O’Malley (D), the latter of whom
later apologized for employing the “all lives”
dodge.
Alice Ollstein contributed reporting.