Mrs. Butterworth’s changing brand amid racial protests
WTRF/ABC News)- Mrs. Butterworth’s is the latest brand to announce plans to reshape their image in the wake of racial protests still happening across the country.
Conagra Brands, the parent company of Mrs. Butterworth’s, announced Wednesday the brand has begun a “complete brand and packaging review” of its syrup products, which critics say feature offensive phrases and imagery.
“The Mrs. Butterworth’s brand, including its syrup packaging, is intended to evoke the images of a loving grandmother,” Conagra said in a statement. “We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.”
“We understand that our actions help play an important role in eliminating racial bias and as a result, we have begun a complete brand and packaging review on Mrs. Butterworth’s,” the company said. “It’s heartbreaking and unacceptable that racism and racial injustices exist around the world. We will be part of the solution. Let’s work together to progress toward change.”
https://www.google.com/amp/s/www.wt...rths-changing-brand-amid-racial-protests/amp/
WTRF/ABC News)- Mrs. Butterworth’s is the latest brand to announce plans to reshape their image in the wake of racial protests still happening across the country.
Conagra Brands, the parent company of Mrs. Butterworth’s, announced Wednesday the brand has begun a “complete brand and packaging review” of its syrup products, which critics say feature offensive phrases and imagery.
“The Mrs. Butterworth’s brand, including its syrup packaging, is intended to evoke the images of a loving grandmother,” Conagra said in a statement. “We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.”
“We understand that our actions help play an important role in eliminating racial bias and as a result, we have begun a complete brand and packaging review on Mrs. Butterworth’s,” the company said. “It’s heartbreaking and unacceptable that racism and racial injustices exist around the world. We will be part of the solution. Let’s work together to progress toward change.”
https://www.google.com/amp/s/www.wt...rths-changing-brand-amid-racial-protests/amp/
My dad had a reel to reel movie projector. One of his films (the damned thing was over in about a minute) was Little Black Sambo. It was a caricature cartoon. We laughed. Had no idea under the sun that it was "racist".
We also used a side separation rhyme when we were kids: Eany meany miney moe, catch a n...... by the toe. If he hollers let him go. Out goes Y O U. WE had no idea what a N.... was. It was just something we did like bucking up.
In the end we never even thought about black people. They were just people just like us. Life was much simpler back then. Nobody hated anybody. We all just went along beside each other.
