Crude are there any truth to the rumors you are going to just buy the RX and make it great again?
So what have they changed; the layout.
Opportunity missed here, should have had a layout where posters could allow others to give positive/negative reputation points. Then on the front page of the site, put their top 10 most reputable and least reputable posters. How much talk would that bring each day.
Could have done the same for their tracking software on sports wagers. Put a top 10 on units up. You already have the tracking software on their picks so highlight who is doing well. This adds motivation and a little celebrity to these guys.
So what have they changed; adding numerous sports picks to main forum
I get the idea. But truthfully people aren't going to go through picks threads to find someone to follow. It's just annoying for established members and confusing to look at for newbies.
Things you could add; Podcast/radio show
You could go in numerous directions here. Have a staff member host it and bring on posters.
Do something with your sponsors that is unique to just your site.
example: make 100 posts in the month of X and get a free entry into fanduel's "whatever million dollar contest." These contest normally cost all of around $5 to enter but i bet traffic picks up whatever months you are doing these.
Or keep running the site like Shrink in the year 2000 and keep watching the site dissolve. Times change you need to change with it.