I've been telling friends to fade the media for years. It works well. The major networks, CBS, ABC, NBC, FOX, ESPN, etc... have an uncanny knack for hyping up the side that fails to cover. Keep a close eye on how they flip flop from week to week with some teams. They'll talk about a team being SB material and they'll lose. Then next week, it's all about what's wrong with this team and then they'll win.