Without a doubt companies like Bud Light, Disney, and others are losing a fortuneExcept people are now buying brands other than bud lite. The sales figures don't lie.
Did anyone say they are going broke??
Can't say I've seen anyone ever suggest that
But yes, they are losing a LOT of money
Enough that Disney has finally changed how much they are pushing certain things quite as much now
Enough that Bud Light has tried making amends with apologies & makeup commercials
Enough that Target announced the other day they will take a different approach next year in how they promote something because of the backlash