In todays game I see Jordan as an even more popular version of Kobe, he'd be leading Jersey sales and cashing in. Times have changed, people like a good bad guy these days, not cheaters in the Bonds mold but a guy can be a little more of an arrogant dick than in years past.
i don't mind your analogy to today's athlete....but jordan is a much bigger dick than Kobe....although teammates werent too fond of Kobe I remember him being really liked by the fans before colorado.