You're Not Crazy, DraftKings Commercials Really Are on All the Time
The NFL kicks off its 2015 season in Foxboro, but local sports startup powerhouse
DraftKings is already in midseason form. Having spent heavily through the entirety of 2015 on television advertising, the Boston-based daily fantasy company hit uncharted territory just in time for professional football's curtain raiser in New England.
According to iSpot.tv's rankings of estimated spending, DraftKings dropped more on television advertising in the past week
than anyone else in the United States. Not even cellphone giant AT&T could match the staggering sum dolled out by a company founded in 2012.
That in itself reveals just how steep an incline that DraftKings has grown even in the last year alone. After securing numerous team and league sponsorships, the latest strategy has been direct: spend, spend, spend on TV ads.
The top five spenders from
iSpot's rankings:
- DraftKings. Estimated total spending: $22,535,747, National airings: 6,053
- AT&T. Estimated total spending: $22,501,228, National airings: 3,966
- Warner Bros. Estimated total spending: $15,287,284, National airings: 2,784
- Geico. Estimated total spending: $12,789,988, National airings: 4,393
- Universal Pictures. Estimated total spending: $9,714,384, National airings: 2,318
And beyond the spending, DraftKings' total airings have occupied the top spot by an even wider margin.
Viewers have collectively seen 1,660 more DraftKings' ads than the second most prolific advertiser (Geico). That number by itself outstrips those on iSpot's list who occupy spots six, seven and eight (U.S. Army, Twentieth Century Fox and Nissan, respectively).
The commercial blitz comes at what is clearly an optimal time for DraftKings. Week one of the NFL season promises to be a massive time for a daily fantasy company, given that it will mark the debut of the company's new (and bigger)
Millionaire Maker competition.