Dana White just spends other people’s money with zero skin in the game. Ufc is also pretty close to bankruptcy. Not a great commissioner if the object Of the league is to make $. NBA tv ratings are great in the category they care about 18-49. Obviously down with the old trump crowd but if you are the NBA do you really care if old men aren’t tuning in? They will be dead soon and their kids and grandkids are watching. Most likely they stream the broadcasts through apps or web so ratings aren’t that accurate anymore.
This is very astute
Measuring a sport's business viability based on "television ratings" is at a minimum five years, likely closer to a decade a wholly flawed measurement
Team revenues is by far the key indicator. And no major sport within North America pulls as strong as the NBA
Most important they are - as you aptly noted - focusing 90%+ of their advert dollar to fans aged 50 and younger