This is retarded.....
"Ian Johnson's main source of income had been from the sales of crocheted beanies he sold to teammates, fans, and fellow students.[1] According to a November 11, 2006 interview broadcast on ESPN, the cost of each beanie was $15. However, in late 2006, the NCAA later ruled that Johnson could not profit from his growing celebrity status, nor could he donate the proceeds to charity. He had to cease all sales."