http://www.boston.com/sports/columnists/wilbur/2011/03/take_that_gq.html
Take that, GQ
Posted by Eric Wilbur, Boston.com Staff March 23, 2011 07:28 AM
Phillies and Red Sox fans, recently classified by GQ Magazine as among the worst in all of sports, got a little redemption this week when a survey measuring a variety of factors, including on-field success, fan intensity, and, presumably, the ability to create
cringe-worthy anthems,
named them among the most loyal. In fact, Boston fans of each of the four sports surveyed wound up in the Top 5 for their respective leagues, including a No. 1 ranking for New England Patriots fans in the NFL.
According to
Bloomberg, "New York-based Brand Keys Inc. compiled the 19th annual Sports Loyalty Index by surveying 250 fans in each team's market and assessing the data." The Phillies, Yankees, and Red Sox fans finished 1-2-3, followed by Giants and Dodgers fans. However, it was a two-spot drop for the property of Fenway Sports Group (formerly, New England Sports Ventures, formerly the Boston Red Sox), which had finished in the top spot the previous two years.
The survey "helps professional sports teams increase their broadcast, ticket and merchandise revenues by providing the precise loyalty rankings of fans in the home (and national) market." Pats fans finished ahead fans of the NFL's Steelers, Colts, Packers, and Jets. Celtics fans finished fourth in the NBA, while Bruins fans finished fifth.
Canadiens fans did not finish in the Top 5.