HOLLYWOOD – Maybe Ash Wednesday should be renamed Fat Wednesday.
Mel Gibson's The Passion of the Christ is delivering on the promise of its intense media hype. Playing on 4,643 screens at 3,006 theaters, the movie could reach up to $20 million today, distributor Newmarket projects based on early theater reports.
The $30 million production's first day will handily go down the biggest non-summer, non-holiday Wednesday gross ever, and it could rank No. 5 among all Wednesday bows. Although Newmarket's projection includes $3 million from private screenings on Monday and Tuesday for church groups.
With roughly 900 theaters reporting, The Passion had rung up over $7 million from matinees alone. That's about 18% behind what The Return of the King had at the same point on its opening day, and around 4% behind The Matrix Reloaded. Return of the King went on to take in $34.5 million that day, the Wednesday record.