Thank you and best of luck to you as well!
My unit price is dependent on many factors. Particularly, how I envision the game being played and the match-ups therein. Offensive and particularly defensive capability. Rotations and depths. Then, once I've decided on a side and/or total, I'll take the number into account and when I see an edge, I start zeroing in a unit value. Finally, I take into consideration whether or not I'm siding with a home favorite, home underdog, road favorite, or road underdog and may adjust the unit value accordingly. As for totals, once again the margin of the over or under and how I see it, determines how strong a play it will be. There are many more factors I use as well, but for the 47 years I've been in this business, my handicapping can be summed up as follows. I am a fundamental handicapper taking situational and past history into account.
This year has been far from my best in the NBA playoffs and that can happen. But, my NFL season was outstanding. Gambling is not a sprint but a lifetime marathon where one starts out slow with a bankroll and, if successful, builds that bankroll over many years.
I hope that helps answer your question a little bit.