NBC Earns 3.4 Overnight Nielsen For Red Wings-Penguins Game Two
Red Wings-Penguins Game Two Earns 3.4
Overnight Nielsen Rating On NBC NBC earned a 3.4/6 overnight Nielsen rating for last night's Penguins-Red Wings Game Two of the NHL Stanley Cup Finals. Last year, Penguins-Red Wings Game Two aired on a Monday night on Versus, finishing with a 1.3 U.S. rating and 2.608 million viewers. NBC was the top-rated broadcast network last night among adults in the 18-49 demo. Penguins-Red Wings Game One on Saturday night, which aired opposite TNT's coverage of the Magic-Cavaliers Eastern Conference Finals Game Six, earned a 2.6/5 overnight rating. Game One of the Cup Finals in '08, also on a Saturday, earned a 1.2 U.S. rating and 2.608 viewers on Versus. The last time the first two games of the Stanley Cup Finals were televised on broadcast TV was in ’99, when Fox aired Stars-Sabres (THE DAILY).
ALWAYS THE PLAN: ESPN.com's Pierre LeBrun noted NHL Commissioner Gary Bettman Saturday revealed that the decision to play Games One and Two of the Stanley Cup Finals on back-to-back nights "had been agreed upon several months ago by all 30 NHL GMs." Bettman: "The back-to-backs was planned a year ago, it was something that I discussed with the [GMs] and something that they unanimously blessed. We wanted to try something different, we wanted to try and build an intense start to the series. Unlike the Super Bowl, where you know a year in advance where you're going to be and when you're going to be there, we felt that we needed to do something a little bit different to see if we can really get the final off to a fast start and an intense start." An NHL source Saturday confirmed that the 30 GMs "gave the back-to-back start their blessing," but "part of that agreement was to have the road team in town three days ahead of the Game 1 start to allow for two days of media buzz." LeBrun noted that did not take place, which is "part of the reason the Red Wings aren't happy" (ESPN.com, 5/30).
DOES END JUSTIFY THE MEANS? In Detroit, Lynn Henning wrote it is indefensible to ask the Red Wings and Penguins to "play three games in four nights." But the objective "was TV exposure," and the skills and stars on display during the Finals are what the NHL is, "at all costs, attempting to inject into the living rooms and minds of a sports culture it desperately wants to impress." Henning: "While the players have a right to wonder if they're more than cannon fodder in this mating ritual between the league and TV, the quality of a Red Wings-Penguins finale should be enough to lasso a whole new package of fans" (DETROIT NEWS, 5/30). Seton Hall Sports Poll Dir Rick Gentile said that the NHL "can't turn down the opportunity to switch to NBC." Gentile: "Is it perfect, no? But I don't see how they turn down increasing their potential viewership by 50[%]" (Pittsburgh TRIBUNE-REVIEW, 5/30). Boston Globe columnist Bob Ryan said, "Having the games on NBC, no matter what the ratings are, has got a certain cachet, and (Bettman) says it’s worth whatever attendant problems there are." ESPN’s Michael Wilbon said, "I realize that NBC has a profit margin to worry about, and they prefer their nighttime programming during the week to any NHL appearances." But he added, "The NHL has a decision: Do you want your Finals contested this way with four games in six days ... or do you want to have the games on with more reasonable scheduling on a cable outlet?" ("PTI," ESPN, 5/29). FanHouse.com’s Jay Mariotti: "You never compromise the competitive integrity of a Stanley Cup Finals so you can be on NBC" ("Around The Horn," ESPN, 5/29). Meanwhile, in Toronto, Chris Zelkovich writes playing Games One and Two on back-to-back nights "was strange enough," but holding off on announcing the start time for last night's game until Saturday "made it worse." Zelkovich: "Tractor pulls know when their finals are earlier than that" (TORONTO STAR, 6/1).
Malkin (l) To Play In Game Three Despite Picking
Up Instigator Penalty Late In Game Two SPECIAL TREATMENT? In L.A., Helene Elliott notes Penguins C Evgeni Malkin received a fighting instigator penalty late in Game Two and writes, "When is a supposedly automatic suspension not automatic or a suspension?" Elliott: "When the NHL is involved and it's an act committed by a marquee player whose absence from Game 3 of the Stanley Cup finals might have pushed the league's showcase event further toward a rout that would have cut the already miniscule TV ratings" (L.A. TIMES, 6/1).
CHANGING OF THE GUARD: The TORONTO STAR's Zelkovich noted CBC play-by-play announcer Bob Cole, who "has been a part of every Stanley Cup final on CBC for more than a quarter of a century," has been replaced by Jim Hughson for this year's finals. Hughson's call is "less blow-by-blow than Cole's and he throws in more analysis," as throughout the first two games Hughson "pointed out when teams had bad match-ups on the ice and talked about who was checking who" (TORONTO STAR, 6/1).
NICE PICK UP: In St. Petersburg, Tom Jones noted Sun Sports "agreed to pick up NBC's feed" for Saturday's Game One. WFLA-NBC could not show the game due to its broadcast of the All Children's Hospital telethon, and Lightning officials, "in conjunction with the NHL, contacted Sun Sports and helped negotiate the deal" (ST. PETERSBURG TIMES, 5/30).