CANNES (Hollywood Reporter) - In the wake of Michael Moore's "Fahrenheit 9/11" world premiere Monday, a new drama is developing behind the scenes as Miramax chiefs Harvey and Bob Weinstein set about locking down a new distributor for the film, which their Disney parent has forbidden them from releasing.
According to sources close to the wheeling and dealing, the pact the Miramax co-chairmen are seeking is a complex one that could very well include multiple parties in an effort to split up theatrical, home video/DVD and TV rights.
That strategy could work for Moore and the Weinsteins in several ways.
Moore wants to see the film released as early as the Fourth of July weekend to expose audiences to its anti-Bush message well in advance of November's election. That could prove problematic for one of the larger specialty film distributors, which might find it difficult to accommodate a new film on their ambitious slates on such short notice.
But if the Weinsteins opt to go with a leaner unit that can mobilize quickly and has no competing films, they may want to find a different home for "Fahrenheit's" DVD and TV rights. A bigger player with more distribution clout in the ancillary market could serve that need.
At a smaller, indie distributor, the Weinsteins -- who have indicated that they want to have a hand in the film's publicity and marketing -- could exert more control over the film's path. Although Lions Gate ended up getting much of the credit for Kevin Smith's "Dogma" -- an earlier Miramax film that Disney forced the Weinsteins to take to another distributor -- Miramax actually was deeply involved in the movie's release plans. The "Dogma" deal was similar to "Fahrenheit's" in that the Weinsteins are effectively buying the film from Disney.
There are several players still circulating in the talks, according to sources. But one factor affecting the closing of a distributor deal is that the Weinsteins have not yet concluded their pact with Disney to buy back the film, a move that must be completed before a new deal is struck.
If the Weinsteins do dole out "Fahrenheit's" rights to several buyers, it could work to their financial advantage.
"Pricewise, if you have something valuable and you split it into parts, you can get more than if you sold it all together," said one insider familiar with such strategies.
A further complicating issue is that not every distributor interested in the film is eager to take on the Weinsteins as partners. Add in Moore, and any potential distributor has to be willing to wrangle the three outsized personalities that make up the "Fahrenheit" troika.
Although Cannes has created "Fahrenheit"-mania, other films also are gaining interest from buyers along the Croisette as the fest shifts into its final days