Lucky for UFC, many American fans didn't watch Pride FC events, and because of this UFC can put on sub-par PPV events.
The positive side of the UFC right now is that their production is solid, and they have great talent in a bunch of weight classes (MW, LHW, WW).
I really would like to see them reach out to the heavyweight fighters that are unsigned... Josh Barnett, Arlovski, Fedor, and Sylvia should all be fighting in front of larger crowds. If Dana White can swallow his pride and work something out with those guys, sign Kimbo (for the purpose of fanfare) and Lesner keeps improving, I really think MMA could be like boxing was at its peak.
In Kimbo's defense, he thought he was fighting Shamrock - and probably didn't have to worry about striking defense. This isn't an excuse, as I agree he clearly needs a lot of work, but I imagine he was working on defending leg locks and takedowns for the most part.