Yes. It was. For me anyway. I thought 30 would be bad, and it wasn't... But 40 did sting a bit. I don't look any older than 35, and it's just a number. I don't have kids so I was kind of in a "your're as old as you feel" kind of place...But I won't lie. Turning 40 sucked!!! But I think for men it's much easier. You're probably ok for another decade