Ford’s EV Plan in Trouble
Story by Douglas A. McIntyre •1h
Ford was supposed to be able to build 600,000 electric vehicles (EVs) this year. Then, it wasn’t. The date was pushed back to the end of 2024. Now, Ford may be unable to sell all those EVs, even if it hits that production number. Too few people want an F-150 Lightning, Ford’s electric flagship
Ford needed the Lightning to be a success. The F-150 is the gas-powered flagship of Ford and the best-selling vehicle in the United States for four decades. If Ford cannot sell an electric version, the company will be in deep trouble regarding the balance of its EV model line
Bill Ford, Ford’s executive chair, who controls the company via his family’s shares, said the Lightning is the most important vehicle launch of his tenure. Sorry, but it isn’t working out as planned.