I hope someone makes a commercial out of it. I can just see it now....It's Gregory Peck from "To Kill a Mockingbird" and he's loading up the rifle as he prepares to shoot the dirty dog in the street. After he aims and pops a cap in it's rabid ass, we cut to a closeup of the dogtag with the name Bodog on it and a jubilant voiceover says, "Take that you a-hole!"