Smart guy, gift cards are the loss leaders.
It's like giving someone a 30% discount.. there is still a payoff on both ends..
A home depot or Walmart will sell 1 item at cost (a loss) just so u come in and buy a soda, or hammer with 50% margin..
Gift cards are just another form of extreme couponing.. lolol
It's like giving someone a 30% discount.. there is still a payoff on both ends..
A home depot or Walmart will sell 1 item at cost (a loss) just so u come in and buy a soda, or hammer with 50% margin..
Gift cards are just another form of extreme couponing.. lolol
