NBA needs to take note of the controversy/talk surrounding this right now & address it by simply changing the rules to state the MVP must come from the winning team.
There's just something unethical about awarding it to a player on the losing team...
There is no controversy about this.
There is nothing unethical about it.
Its no different then someone winning the MVP in baseball on a losing team.
That has happened many times over the years.
MVP is MVP.
There is no rule that says the MVP has to play on the team that wins.
LJ has been the MVP of this series , therefore he deserves to win the award.
The only controversy in my mInd would be if LJ averages a 3x2x for the series and does not win it.