We are discussing APEX to learn everything we possibly can about them............BAD or GOOD.
There is not that much that you need to
learn about APEX!
I will explain to you how these books go under and it is every time the same story.
It starts having a poster like HymanRoth post
http://forum.therx.com/6/ubb.x?a=tpc&s=100090022&f=988094022&m=341104341
i dont understand why a book making over 120 million a year, someone believes this is true and on top of that this someone thinks what Spiro can, I can do too.
So this someone starts a sportsbook. Then how to get clients? Well one needs to be different from other books. Why would one otherwise play with a new book. So
A) the new book needs to start offering bonuses.
B) they need to offer a set of unique lines too (read take positions).
C) last but not least they need to start advertising.
Where can you get clients the easiest? Maybe on these forums. If that were not enough, you do not need to worry as a bookie that your clients will be betting kind of on both sides of a line, so it becomes messy to know which side you actually need to support as a book, no the luxury is that every single client that you have will be betting on exactly the same team, so it becomes a real fight between you as the book and your clients.
Anyhow A+B+C all together is an expensive combination, which does not often beat D (being lucky).
So FISHHEAD, what have we learned here? Every time a new book shows up and they go the A+B+C route, then they will become another APEX sooner or later.