our 2nd year with Amazon Prime is coming to end in a couple weeks and looks like we will not be renewing. No one in the family has ever used books/music they offer. I have watched a few things on Prime streaming but the rest of my family has never used it, not once. Recently started doing some shopping at Whole Foods and got a 10% discount on sale items but that was worth a couple dollars because don't shop there often enough or for enough volume. As far as the feature presentation, the shipping, have ordered around a dozen times in 2 years so not worth it for us. Dog food, whey protein etc I can have Walmart ship to me for free, no membership fees and most times priced same as Amazon or cheaper. So the $120 just doesn't make sense for us. I'm thinking for alot of people it makes sense though.