Alex Jones:
35% Bullshit
35% conspiracy theory
25% Entertainment
5% truth
He's a whack job creating fake news to keep people returning to his cite, much like CNN, MSNBC, NYT, WP and the rest of the democratic news sources.
In his case, he's looking for donations. In their cases, they're trying to fool enough people to keep their party in power. One can argue they're doing more damage, especially since nobody really pays much attention to AJ. I think he peaked with the 9/11 Truther stuff, hardly a right wing cause.
I would also say he probably tells the truth more than 5% of the time, which is somewhat mitigated by the fact that the greatest lies are partially true.