[ People got tired real fast with ESPN pushing liberal politics in their face ]
[h=1]ESPN Flagship on Fire: 100 Employees Thrown Overboard. Middle America Knows Why[/h]
BY KYLE BECKER
20 HOURS AGO
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Taylor Hill/Getty Images for ESPN
ESPN's “SportsCenter” used to be sports-loving America's television home.
It was a part of the national routine: watching Dan Patrick and Keith Olbermann engage in witty banter about a crazy Major League Baseball play, hearing Stuart Scott rant in an inimitable style that changed our sports lexicon, or seeing Dick Vitale go into animated hysterics with his trademark colorful banter about college hoops — those days seem like a distant memory now.
[FONT="]VIDEO:
Disney Earnings Down on ESPN Income Drop
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What made ESPN great was it was all about sports, in much the same way MTV used to be all about music. ESPN calls itself the Entertainment and Sports Programming Network, but it's become more about Entertaining Social-activists and Political Nonsense than providing America with comfortable background banter and the friendly water-cooler talk that unites us.
It's become divisive and desperate. And ever increasingly, liberal. It's become the 5-year-old kid in the room who keeps pulling the same predictable antics and gets ever louder, only to find itself getting more ignored.
Spencer Platt/Getty Images
Sports is an escape for hard-working Americans. Most of us have all the consciousness-raising we can take and then some. If you want to talk about the activism of Caitlyn Jenner or Colin Kaepernick, that's fine. But sports is why people watch ESPN. If people wanted to hear lectures about social justice, they'd hang out at a college faculty lounge. Sports is purportedly the reason the network exists.
That's why the blood-letting at ESPN on Wednesday — 100 employees suddenly without a job, more than expected — nonetheless doesn't come as a surprise to middle America. The forgotten man has changed the channel long ago.
Fox News
reported of the development:
The sports broadcasting network sent a memo to employees early Wednesday, informing them that a series of previously announced layoffs would take place today. [...] The total number of employees cut will be around 100, Fox News has learned.
The memo, from ESPN President John Skipper, noted that the network's new talent lineup will be announced soon.
“Dynamic change demands an increased focus on versatility and value, and as a result, we have been engaged in the challenging process of determining the talent — anchors, analysts, reporters, writers and those who handle play-by-play — necessary to meet those demands,” the memo noted.
"We will implement changes in our talent lineup this week. A limited number of other positions will also be affected and a handful of new jobs will be posted to fill various needs.
“These decisions impact talented people who have done great work for our company. I would like to thank all of them for their efforts and their many contributions to ESPN,” the aptly named Skipper concluded, as if a Captain going down with the flagship.
In 2015, the network, owned by Walt Disney Corp.,
announced it could cut as many as 350 employees. In other words, ESPN saw the writing on its sports ticker.
There are a number of reasons for the 24/7 sports network's diminishing returns in the market; one of them is that ESPN pioneered sports television for over a generation. Competitors used to marvel at the network's sports coverage, then they sought a cut of the action.
ESPN subscribers are down
below 2007 levels at fewer than 92 million. Its first quarter 2017 revenue is
down 11 percent year-on-year. It has unfavorable contracts with nearly every sports league. It shells out
$1.9 billion a year for NFL rights, more than double any other network, despite unfavorable scheduling like only one playoff game and no Super Bowl.
Frederick M. Brown/Getty Images for ESPY
SportsBusiness Daily
points out a slew of increasing rights payments that “forced ESPN's cuts.” Its Major League Soccer rights payments are illustrative; they increased a whopping 838 percent to $75 million in the 2015 contract. College Football Playoff payments increased 391 percent to $608.3 million in 2014. The NBA contract? It's been a bust, rising to $1.4 billion a year in 2016.
Also take into account that cable customers are
dropping their television contracts and opting increasingly for a la carte or Wi-Fi-driven applications like Roku.
Beyond the cable-cutting and the overpaying on contracts, the disconnect with ESPN is not so much technical as it is cultural. Many believe that ESPN has tilted further left than Blair Walsh's
missed field goal in 2016 that would have advanced the Minnesota Vikings in the playoffs.
As news broke of ESPN's layoffs, a number of sports enthusiasts unleashed their thoughts on what went awry at the network.
Kevin Winter/Getty Image
Clay Travis of the popular sports blog Outkick the Coverage
relates:
Middle America wants to pop a beer and listen to sports talk, they don't want to be lectured about why Caitlyn Jenner is a hero, Michael Sam is the new Jackie Robinson of sports, and Colin Kaepernick is the Rosa Parks of football. ESPN made the mistake of trying to make liberal social media losers happy and as a result lost millions of viewers.
Twitter was no kinder.
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<a class="u-linkBlend u-url permalink customisable-highlight" data-scribe="element:mini_timestamp" href="https://twitter.com/neontaster/status/857244621533052928" style="background-color: transparent; text-decoration: inherit; outline: 0px; font-weight: inherit;"><time class="dt-updated" datetime="2017-04-26T14:46:59+0000" pubdate="" title="Time posted: 26 Apr 2017, 14:46:59 (UTC)" aria-label="Posted 23 hours ago">23<abbr title="hours" style="border-bottom: 0px;">h</abbr></time>
neontaster @neontaster
I don't know the whole story regarding ESPN but I do know that in the past 6-8 months, my viewership has dropped to zero.
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All politics is local in much the same way all sports is local. ESPN has turned something as distinctly American as our national sports into a divisive and fractured spectacle. It's a sad commentary on the state of the nation, just as much as it is an unfortunate turn for a once-beloved sports network.
Sports is something Americans watch to bond around our national community. It can bring fathers and sons, mothers and daughters, and friends and kin alike closer together. It can ease our minds, provide inspiration, or fire up our competitive spirits.
The hard left, like with so many other aspects of our public forum, sees sports as nothing more than a venue for social activism. In the process, the social activism is sucking the fun out of our national pastimes.
There's nothing wrong with middle America being happy and being left alone. This message is being sent out in the form of a silent memo: we're no longer watching or listening.
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