I guess if you mix Starbucks coffee with other stuff like milk, sugar, cream, cinnamon or whatever else, you can't really taste the actual coffee to really appreciate how bad it is. But seriously, I just can't believe anyone can like Starbucks coffee black. I suppose if the first coffee you ever had was a Starbucks, you wouldn't know any better because you lack a frame of reference and just figured that's what coffee taste like.