http://www.msnbc.msn.com/id/43808329/ns/business-personal_finance/
Harley-Davidson 2Q profit jumps on bike demand
By BREE FOWLER
The Associated Press
NEW YORK — Americans are buying Harleys again after four years of shunning the pricey motorcycles.
Harley-Davidson reported an increase in U.S. sales for the second quarter, marking what could be a turning point for the iconic bike maker, as well as overall consumer spending habits.
And the Milwaukee-based company is betting that the sales will keep growing. It boosted its shipment forecast for 2011, sending its shares up $3.89, or 9.4 percent, to $45.30 in premarket trading.
U.S. retail sales of new motorcycles grew 7.5 percent to 53,599 bikes, marking the company's first domestic sales increase since the fourth quarter of 2006. Overseas, sales rose just 2.4 percent to 29,797 bikes.
The sales mark a big change from just two years ago when Harley was shuttering plants and cutting thousands of jobs as it tried to ride out one of the toughest economic slumps in its history.
They also helped the company's profit. Harley-Davidson Inc. earned $190.6 million, or 81 cents per share, more than double the $71.2 million, or 30 cents per share, it earned in the same quarter last year.
Motorcycle and related product revenue rose 18 percent to $1.34 billion.
Harley-Davidson 2Q profit jumps on bike demand
By BREE FOWLER
The Associated Press
NEW YORK — Americans are buying Harleys again after four years of shunning the pricey motorcycles.
Harley-Davidson reported an increase in U.S. sales for the second quarter, marking what could be a turning point for the iconic bike maker, as well as overall consumer spending habits.
And the Milwaukee-based company is betting that the sales will keep growing. It boosted its shipment forecast for 2011, sending its shares up $3.89, or 9.4 percent, to $45.30 in premarket trading.
U.S. retail sales of new motorcycles grew 7.5 percent to 53,599 bikes, marking the company's first domestic sales increase since the fourth quarter of 2006. Overseas, sales rose just 2.4 percent to 29,797 bikes.
The sales mark a big change from just two years ago when Harley was shuttering plants and cutting thousands of jobs as it tried to ride out one of the toughest economic slumps in its history.
They also helped the company's profit. Harley-Davidson Inc. earned $190.6 million, or 81 cents per share, more than double the $71.2 million, or 30 cents per share, it earned in the same quarter last year.
Motorcycle and related product revenue rose 18 percent to $1.34 billion.