Challenge:
Develop a fully integrated marketing communications program, to continue to change Young Adults’ perceptions of the State Farm brand, moving beyond the previous “Now What?” campaign into branded communication.
• Target: Independent Young Adults 18-25 • Timing:
• Budget: $120 million
Business Goals and Objectives:
Overall goal is to gain State Farm’s fair share of the Young Adult market by changing the perception of State Farm.
18% opportunity for market share for blacks 18-25
State Farm considered top of line insurance , these corporate idiots wasting dollars in my eyes. No way blacks influenced by jake and mahomes rushing to buy high dollar insurance, this is laughable