This isn't a commercial at all. It was a "sample" ad done to promote an agency's work. It apparently came from a couple of creative people who did the ad as a "spec" and put it in their online portfolio to show agencies.
Two creatives known to our advertising agency, DDB (Doyle Dane Bernbach) London, sent in this work on spec. The agency wouldn't have anything to do it. I can only assume the people who made it put it on the web. It was not intended to be shown anywhere, according to the producers.
Ad agencies, PR firms and creatives of all kinds are using the net to display their work in private addresses for their CLIENTS. In this case, a few creative people produced this ad on spec and made it part of their portfolio. Agency people looked at it, didn't like it and passed on the idea and the spec ad. This is a very common practice. My agencies, for example, do TV ads and I go to the net and review them. It's much easier and faster than the old practice of fed exing tapes. Should have been the end of the story.
It's unfortunate that non-authorized people get access to these kinds of things and spread them around -- when they are private, creative property that should not be distributed by anyone. It's even more unfortunate that people are then creating political correctness issues where there shouldn't be any. Seems like a case of the PC police stealing intellectual property and then using it to embarrass creative people. Sad.
Two creatives known to our advertising agency, DDB (Doyle Dane Bernbach) London, sent in this work on spec. The agency wouldn't have anything to do it. I can only assume the people who made it put it on the web. It was not intended to be shown anywhere, according to the producers.
Ad agencies, PR firms and creatives of all kinds are using the net to display their work in private addresses for their CLIENTS. In this case, a few creative people produced this ad on spec and made it part of their portfolio. Agency people looked at it, didn't like it and passed on the idea and the spec ad. This is a very common practice. My agencies, for example, do TV ads and I go to the net and review them. It's much easier and faster than the old practice of fed exing tapes. Should have been the end of the story.
It's unfortunate that non-authorized people get access to these kinds of things and spread them around -- when they are private, creative property that should not be distributed by anyone. It's even more unfortunate that people are then creating political correctness issues where there shouldn't be any. Seems like a case of the PC police stealing intellectual property and then using it to embarrass creative people. Sad.
