I still remember looking at my first one in the mid 80's with Elle McPhereson!!
Then Kathy Ireland took over
Then it was no big deal a few years later as we had Maxim and Stuff and all the other mags.
Now its just internet stuff.
I wonder how many non SI subscribers still buy the swimsuit issue?
Funny b/c i used to have a subscription just up to 2-3 years ago (paid $10 a year) and never really looked at the swimsuit issue (or just took a quick look and that was pretty much it)