Haha...if this kind of exposure keeps up, PBR will one day be as popular as Blatz.
I watched Indiana Jones and the Crystal Skull last weekend, and early on when he and his son (he doesn't know it is at the time) are sitting in a bar the table next to them orders a couple of bottles of Pabst. I tell you, it's becoming a phenomenon.
Do you get up this early or stay up this late PG?