I'm against media piracy, as it is theft by its very definition. But the RIAA should have seen this coming, and the costs and hassle of trying to fix the problem are nothing less than it deserves.
Independent musicians and labels don't seem to be having this problem -- and they are the ones who have long been on the other side of RIAA's existing rigid, out-of-date marketing techniques, from molding a band into a more comercially-pleasing image, to the way online music sources do not get nearly the same level of treatment that brick-and-mortar ones do.
The RIAA has slept through every major development in the music industry and always ends up playing catch-up. As long as it has had the bubble-gum crowd to pay the bills buying up whatever puke is the latest approved new thing they haven't cared. Now that technology has made an end run around their marketing practices, rather than buck up and change with the changing market, they want to attempt to freeze the market for a little while ... no different from the steel industry getting tariffs against foreign steel, or the farms and other industries getting bailouts and subsidies that keep them from having to change with the changing marketplace.
And their latest techniques are for the most part deplorable, reminiscient of
DirecTV's mssive dragnet operation. Witness the "amnesty deal" that was offered last week:
(couldn't find an hyperlink but I had the story archived at another forum)
From Reuters:
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By Andy Sullivan
WASHINGTON (Reuters) - Internet users who promise to stop illegally copying music will be able to avoid prosecution under an amnesty program to be unveiled by the recording industry next week, a source close to the matter said on Friday.
Users would sign a notarized affidavit promising to stop using ``peer to peer'' programs like Kazaa to download copyrighted music for free and to delete all songs they may have acquired illegally, said the source, who spoke on condition of anonymity.
The Recording Industry Association of America is expected to file lawsuits early next week against hundreds of peer-to-peer users suspected of engaging in widespread copyright violations.
Those facing lawsuits would not be eligible for the amnesty program, the source said.
An RIAA spokesman declined to comment.
The amnesty program is one of several recent moves by the industry to reach out to digital-music users and soften the impact of an aggressive legal fight that has incurred the wrath of many music fans.
Earlier this week, Universal Music Group announced that it would slash the retail cost of its CDs by 30 percent, and analysts expect other labels to follow suit.
Industry-authorized download services have been gaining in popularity as they offer improved features, and some such as buymusic.com have been negotiating discount packages with colleges and universities.
Copyright expert Gigi Sohn, who has frequently clashed with the industry in the past, said the amnesty program sounds like a good idea, but participants should not be forced to renounce all forms of song copying.
``This is a heck of a lot better than just going out and suing the daylights out of people,'' said Sohn, president of the Washington-based advocacy group Public Knowledge. ``My concern is that people may give up rights they may have, such as the right to limited sharing.''
Internet users who continue to copy music online after signing the affidavit could face possible criminal charges for willful copyright infringement. It was not clear what information participants would have to provide to the RIAA, or how they could obtain the form.
In addition to Universal, a division of Vivendi Universal (V), RIAA members include AOL Time Warner Inc.'s (AOL) Warner Music; Sony Corp.'s Sony Music; Bertelsmann AG ; and EMI Group Plc .
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Over and above the sickening "I promise to be a good consumer" clause in the amnesty deal, what disturbs me the most about it is that people on the other side of the debate actually see this as a good thing -- as if anyone currently downloading music off of Kazaa is actually sitting frantic, wishing he could stop but fearing that he's past the point of absolution now that he's got that bootleg of
Justified.
I'm not much for piracy, but some groups deserve all the annoyance they can get, and the RIAA is very high up on that list as far as I am concerned.
Phaedrus