McCain is outspending Obama right now
McCain Outspending Obama By Hundreds Of Thousands In Many Core Battleground States
By
Greg Sargent - August 18, 2008, 4:30PM
The McCain campaign has outspent the Obama camp by hundreds of thousands of dollars, and in some cases by as much as a million dollars or more, in virtually all of the nearly dozen battleground states where both campaigns are up on the air, according to a firm that tracks national advertising.
Evan Tracey, the chief operation officer of TNS Media Intelligence/Campaign Media Analysis Group, confirmed to us that McCain's campaign has racked up a huge spending advantage in what he called "traditional battleground states," the states that both campaigns are sinking cash into.
McCain is advertising heavily in 11 traditional battlegrounds; Obama is advertising in those same 11 plus roughly seven more; and McCain holds a heavy advantage in virtually all the 11 shared states.
The comparison is significant, and in one sense it lends comfort to Obama, because McCain has not been able to pull ahead in those states despite vastly outspending him in them. But the flip-side of this is that Obama has not been able to make significant enough headway in many of the seven states where Obama has the airwaves to himself.
Here's the comparison of the two camps' spending up to the present in the 11 states where both are up on the air, according to Tracey:
Iowa: McCain has spent roughly $700,000 more than Obama. Missouri: McCain has spent roughly half a million more than Obama.
Ohio: McCain has spent approximately one million more than Obama.
Pennsylvania: McCain has spent roughly a million and a half more than Obama.
New Hampshire: Spending is about even.
New Mexico: McCain has spent approximately $300,000 more, and has outspent Obama by roughly two to one.
Nevada: McCain has outspent Obama by $800,000, also roughly two to one.
Missouri: McCain has spent $500,000 more than Obama.
Virginia: Obama has spent a million more than McCain, largely because Obama is advertising statewide while McCain is only up in the northern part of the state.
Wisconsin: McCain has spent roughly a half million more than Obama.
North Dakota: Obama has outspent McCain by around $170,000.
The reason for this partly that both campaigns are spending at roughly the same rate, but Obama is spread thinner and is spending in more states. Tracey says that the campaigns are both spending between $1 million and $1.6 million a day overall.
Meanwhile, Obama is up on the air in all of McCain's states, but also in Indiana, Alaska, Montana, North Dakota, North Carolina, Florida, and Georgia.