Not trying to be a dick here, but I use to own a retail store and we had an Oakley account to. I'm sure you saw in the contract that if you sell at less than retail (certain exceptions) you will lose Oakley. One of my employees sold some shades to a buddy of his at cost and that guy was friends with the rep and we ended up losing Oakley.
All i am saying is, be careful who you offer discounts to.